Nairobi, Kenya, 28 October 2024
22Bet has announced an over ksh 85 million give away that will benefit 400 winners across Kenya, Nigeria, and Uganda.
The announcement was made during the launch of the giveaway, which runs from 10 October 2024 to 6 March 2025 in the three countries.
The giveaway will provide a platform for the brand to give back to the community as well as to allow players to engage with the 22Bet products and services. The beneficiaries of the giveaway will win a variety of prizes, including a house, a BMW X6, a Bajaj – BM100 and an iPhone 15 pro max on various dates within the promotion.
During the announcement, 22Bet Kenya Marketing Manager James Githinji noted the importance of this initiative in solidifying the brand’s presence and commitment to its audience.
“We believe in rewarding our loyal customers and creating memorable experiences. This giveaway not only allows us to celebrate with our community but also displays our appreciation for the support we have received over the years. We are ready and excited to officially roll out the promotion ,” he said.
The giveaway is open to all 22Bet customers in the three countries. To participate, players are encouraged to register or log into their accounts on the 22Bet website. Upon registration, participants will earn tickets which will automatically qualify them for the prize draws. Winners will be notified via SMS or email if their ticket is selected in the draw.
In Africa, the gaming market, including Kenya, is expected to grow at a compound annual growth rate (CAGR) of 7.54 percent from 2022 to 2028. This growth is driven by the popularity of mobile gaming and sports betting, which are the leading segments in the region. Sports betting remains the most popular form of gambling in Kenya and other African nations, attracting millions of participants and generating substantial revenue according to research by Astute Analytica.
This initiative underscores 22Bet’s commitment to enhancing the gaming experience for its customers across the continent.
22Bet is a global gaming and casino platform offering a diverse range of pre-match and live betting lines for popular football leagues, esports, and regional tournaments worldwide. Known for its user-friendly experience, 22Bet provides convenient payment options, fast withdrawals, and a rewarding loyalty program for its customers.
The brand has significantly expanded its presence in Africa, with a strong focus on promoting responsible gaming. Through its charitable arm, the THX22 Foundation, 22Bet has supported numerous charity initiatives, including recent projects targeting vulnerable communities in Nairobi.
As 22Bet continues to grow its footprint in Africa, it remains committed to maintaining and enhancing its platform’s performance.
