President William Ruto has urged the private sector to take a leading role in sponsoring the Safari Rally in the future to reduce the financial burden on the government and create investment opportunities for businesses.
Speaking during the flag-off of the 2025 WRC Safari Rally, President Ruto revealed that the Kenyan government spent Ksh. 2.1 billion in 2023 to host the prestigious event.
However, through cost-cutting measures, the expenditure was reduced by Ksh. 800 million in 2024 to Ksh. 1.3 billion.This year, further reductions were made, bringing the cost down by Ksh. 300 million to Ksh. 980 million.
Government Aims for Zero Cost in the Future
“The future of the Safari Rally is predicated on increased private sector participation. I remember that in 2023, this rally cost the Government of Kenya Ksh. 2.1 billion. I gave firm instructions to the Ministry that this figure must come down. In 2024, we reduced it by Ksh. 800 million to Ksh. 1.3 billion, and this year, we have brought it down further by Ksh. 300 million to Ksh. 980 million,” said President Ruto.
He emphasized that private companies should take the lead in sponsoring future editions, with the government ready to step aside and allow the private sector to fully finance the event.
“I look forward to the day when this will cost the government zero, and the private sector will take it up. The government is willing to cede ground and allow our private companies to shine in this glorious event,” Ruto added.
Why Reducing Government Spending on Safari Rally Matters
The Ksh. 2.1 billion spent in 2023 covered key aspects such as infrastructure, security, logistics, and promotional efforts to ensure a successful event. While the rally attracted tourists, media coverage, and global attention, the financial burden was significant for a country balancing its budget with other development priorities.
The Kenyan government, in collaboration with event organizers, has implemented strategies to streamline processes, negotiate better deals, and leverage local resources to cut costs. Additionally, private sector partnerships may have helped reduce the government’s financial responsibility.
Ensuring the Long-Term Sustainability of the Safari Rally
President Ruto’s remarks highlight the government’s commitment to securing the long-term future of the Safari Rally. By reducing costs, Kenya ensures that the event remains a key fixture in the World Rally Championship (WRC) calendar while freeing up resources for other national priorities.
The Safari Rally returned to Kenya in 2019 after a 20-year hiatus marking a significant boost for the Kenyan rally community.
The lower budget allocation could also enable the government to invest in critical sectors, such as infrastructure, social programs, and economic development, benefiting the broader Kenyan economy.
ALSO READ: Everything you need to know about WRC Safari Rally in Kenya
