Nairobi, Kenya – 4th November 2024
BrighterMonday Kenya, in partnership with Arifu, has officially launched the #BeaBossLady initiative, a transformative program designed to uplift and empower women across Kenya, Uganda, and Nigeria. This groundbreaking initiative offers free, tailored micro-learning courses aimed at equipping women aged 18-35 with essential skills to thrive in today’s competitive job market, manage businesses, and effectively leverage digital financial services.
During the official launch event, BrighterMonday Kenya’s CEO, Chris Otundo, emphasized the
broader vision of the initiative: “At BrighterMonday, we believe that by uplifting women, we uplift
entire communities. The #BeaBossLady initiative aims to provide women with the practical skills and
confidence they need to increase their income, secure meaningful employment, and make informed
financial decisions. We’re honored to work with Arifu, whose technology has allowed us to make this
learning accessible and impactful.”
The #BeaBossLady initiative is expected to reach over 100,000 women in the three countries,
providing courses that are tailored to fit the needs of job seekers, small business owners, and digital
financial service (DFS) customers, all accessible via WhatsApp—a format that fits into the busy lives
of today’s women. This structure allows participants to engage with short, practical lessons that they
can apply immediately in both their professional and personal lives.
“Today marks an exciting milestone as we launch the #BeaBossLady Initiative, which is set to
empower 100,000 women across Kenya, Uganda, and Nigeria. This initiative offers women—whether
they are job seekers or entrepreneurs—the tools and training needed to enhance their income and
build successful careers. Through our partnership with BrighterMonday Kenya and The African Talent
Company, we have developed and curated a suite of over 20 mobile-friendly courses designed to
equip women with critical soft skills, digital sales techniques, and social media marketing strategies.
These courses address the unique challenges women face, such as limited access to professional
networks, and provide valuable upskilling for both career and business growth.” said Craig
Heintzman, CEO of Arifu
Craig Heintzman also echoed the importance of the partnership and the initiative’s role in advancing
economic inclusion. “We are thrilled to support the #BeaBossLady initiative with our AI-enabled
learning platform. This program aligns with our mission to make quality education accessible to
underserved communities, and we believe it will drive meaningful impact for women across Africa. By
delivering courses directly to their phones, we’re providing an opportunity that removes traditional
barriers to education, whether it’s geography, time, or cost.”
The micro-learning courses cover critical topics such as financial literacy, digital skills, business
management, and career development. In sessions of just two hours, women can absorb practical,
actionable skills that empower them to grow their income by 5% to 30%, according to the program’s
estimates.
Guest speaker John Mwai, Director of Corporate Affairs and Marketing at Zetech University, spoke
about the value of the initiative in addressing the evolving dynamics of the job market, emphasizing
the critical need for adaptable skill sets and lifelong learning. “In today’s world, job success is no
longer just about traditional qualifications. As technology transforms industries, future opportunities
will increasingly value a diverse set of skills and a mindset open to continuous upskilling and
mentorship,” he noted. “This initiative empowers women not only to secure employment but also to
thrive as job creators and confident leaders, ready to tackle emerging challenges and redefine their
career paths.” The #BeaBossLady program aims to bridge skill gaps and equip women with the tools
necessary to flourish in an ever-evolving job landscape.
The #BeaBossLady initiative represents BrighterMonday Kenya and Arifu’s commitment to fostering
an inclusive economy where women are empowered to reach their full potential. Through this
partnership, the program will provide women with the tools to navigate an increasingly digital
economy, connect them with valuable resources, and support them as they pursue
income-generating opportunities.
About BrighterMonday Kenya: BrighterMonday Kenya is a leading online recruitment platform that
connects job seekers with employers and offers a suite of services to support career development.
Driven by a mission to transform the job market in Kenya and beyond, BrighterMonday Kenya is
dedicated to providing innovative solutions that empower both individuals and businesses.
About Arifu: Arifu is an ed-tech company that enables organizations to deliver impactful
micro-learning courses to a wide range of audiences through mobile platforms. Leveraging its
AI-powered learning platform, Arifu has reached over 2.5 million users across Africa, helping to build
the skills of customers, agents, and merchants in various sectors.
