Bata unveils revamped Kimathi Street store in grand reopening, highlighting major expansion plans

Business
Bata unveils revamped Kimathi Street store in grand reopening, highlighting major expansion plans

Footwear giant, Bata Kenya, celebrated yet another significant milestone with the grand reopening of its iconic Kimathi Street store.

The reopening event was graced by esteemed top leadership in Bata, including Bata’s Managing Director Mr. Benson Okumu, AME Regional HR Director Mr. John Ngoru, Finance Director Mr. Manish Khanna, and AME Regional Director of Marketing & Expansion Mr. Bibhuti Vikram.

As part of its 2024 expansion plan, Bata aims to launch 10 new stores across Kenya, underscoring its commitment to innovation and enhancing customer satisfaction.

“The reopening of our Kimathi Street store represents our commitment to delivering innovative and stylish footwear solutions. This newly designed store enhances the shopping experience, offering a wide array of styles to cater to our customers’ diverse preferences,” said Mr Okumu.

The newly revamped Kimathi Street store boasts a state-of-the-art ‘Sneaker Studio’ featuring over 200 sneaker styles, perfectly aligning with the rising trend of casual and athleisure footwear.

Additionally, the store includes a dedicated Kidz Zone, spotlighting the popular Bubblegummers and other children’s collections, among other key touchpoints for both ladies and men ensuring it is a one-stop destination for the entire family.

Established in 1894 by Tomas Bata in Czechoslovakia, Bata has evolved into a global footwear powerhouse. Since entering the Kenyan market in 1934, Bata has become synonymous with quality school shoes.

Over the past 90 years, Bata Kenya has expanded its offerings to include a wide range of functional, fashionable, and casual footwear styles.

Committed to customer satisfaction, Bata is enthusiastic about innovations in ‘casualisation and sneakerization’, reflecting the growing preference for casual and sporty footwear.

The newly reopened Kimathi Street store is thoughtfully designed to provide an engaging and comfortable shopping journey, helping customers find their perfect pair of shoes.

About Bata:

Bata is a leading global footwear company, offering stylish and affordable shoes for men, women, and children. With a rich heritage dating back to 1894, Bata has established itself as a trusted brand in over 70 countries.

For 90 years, Bata has been a household name in Kenya, celebrated for its quality, innovation, and unwavering commitment to customer satisfaction.

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