Phoina Wambui, better known simply as Phoina, is a force to reckon with in the beauty industry.

During her candid appearance on The Dr. Ofweneke Show, the celebrated entrepreneur and beauty guru opened up about her relentless drive and unapologetic love for the high life.

“I would rather wake up in the wee hours of the morning to work than sleep and remain broke,” she stated passionately.

For Phoina, poverty isn’t just undesirable—it’s a non-negotiable adversary that fuels her tireless work ethic.

Having once faced financial struggles, Phoina has vowed never to return to a life of lack.

“I admire nothing about poverty,” she confessed, adding that the mere thought of it motivates her to push harder every day.

Though she initially pursued a degree in Mass Communication and Journalism, she soon discovered that her camera shyness would hinder a career in media.

Instead of letting that hold her back, Phoina chose to nurture her quieter passion—beauty.

What started as a side interest quickly blossomed into a thriving business.

Today, Phoina is celebrated for her top-notch makeup artistry, catering to both high-profile celebrities and everyday women looking to feel confident and beautiful.

Her work transcends brushes and palettes; it’s about empowering women to embrace their beauty.

She has built a brand that resonates with clients and fans alike.

Her story is an inspiring reminder that true success comes from embracing challenges and turning them into stepping stones. Phoina’s rise to prominence in the beauty industry is not just about talent—it’s about her unwavering belief in the power of hard work and her refusal to settle for less.

For Phoina, the high life isn’t just about material wealth; it’s about living with purpose, passion, and the satisfaction of knowing she earned every bit of it.