Trainers resellers are capitalizing on the popularity of Nike’s “super shoes,” raking in substantial profits with an impressive markup of at least 200%.

These sought-after shoes gained attention after being worn by Kenyan athlete Kevin Kiptum.

When they were released to the public on Thursday 4th January, 2023 they vanished off the shelves within a mere two minutes.

Kevin Kiptum Cheruiyot, is a remarkable Kenyan long-distance runner and the current marathon world record holder.

Achieved a historic feat by running the marathon in under two hours and one minute in a race that met all eligibility criteria for record consideration.

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Having triumphed in three prestigious marathons between December 2022 and October 2023.

Kiptum’s victories included two top-tier World Marathon Majors (WMM).

Notably, each of these races saw him not only secure the win but also set course records.

Accomplishing the remarkable feat of finishing under the 2:02-hour mark on all occasions.

This extraordinary achievement establishes Kiptum as the sole individual in history to break this barrier not once, but thrice.

The public’s clamour for the Nike shoes worn by this record-breaking athlete.

Has created a lucrative market for resellers, who are successfully fetching profits of at least double the original price.

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The shoes’ rapid sell-out in just two minutes further fueled the demand, turning them into coveted items for running enthusiasts and collectors alike.

Kevin Kiptum continues to make history in the world of marathon running.

The impact of his achievements extends beyond the race tracks.

Influencing the sports fashion market and reseller community with each stride he takes.