Football fans in Kenya are in for an unforgettable experience as Heineken brings the UEFA Champions League (UCL) trophy to Nairobi from May 1st to 3rd, as part of its 2025 UCL campaign.
The iconic beer brand has launched its “Cheers to the Hard Core Fans” campaign, promising thrilling football experiences, unique activations, and a grand UCL Finals Viewing Event in May.
Revolutionizing Football Culture in Kenya
Heineken’s UCL campaign aims to redefine the football experience in Kenya, moving beyond traditional match screenings to immersive, social events blending football, music, art, entertainment, and lifestyle activities.
As a global UCL sponsor, Heineken is leveraging its long-standing partnership with Europe’s premier club competition to create unforgettable moments for football fans and consumers.
UCL Finals Viewing Party & Trophy Tour
The campaign will culminate in a spectacular UEFA Champions League Finals Viewing Event in May. But before that, fans will have the chance to see and interact with the official UCL trophy when it arrives in Kenya for a three-day tour from May 1st to 3rd.
Heineken’s Commitment to Football & Sports Culture
Kenya Wine Agencies Limited (KWAL) Commercial Director Jonas Geeraerts emphasized that this year’s campaign will be bigger, bolder, and better than previous editions.
“We promise UCL fans and Heineken consumers an exciting and unforgettable Champions League season. Our goal is to transform the football culture in Kenya from passive viewing to an immersive experience that blends football, food, music, and entertainment,” said Mr. Geeraerts at the launch event at Kalamata Restaurant in Lavington, Nairobi.
KWAL Head of Marketing Dr. Senorine Wasike added that the campaign is about building meaningful engagement with football fans.
“We aim to create unforgettable brand experiences that bring fans closer to the game. This campaign will foster a deep connection between the Heineken brand and football enthusiasts.”
Heineken’s Global Sports Sponsorship Legacy
Heineken has a rich history of supporting major global sporting events, including Formula 1 and marathons. Recently, the brand was a major sponsor of the Standard Chartered Nairobi 2024 Marathon, further cementing its commitment to sports and fan engagement.
With the UCL trophy tour and grand viewing event, Kenyan fans can expect an electrifying football season filled with exclusive experiences, celebrations, and unforgettable moments.
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