This year, Generation Z captured headlines and dominated conversations on phones and screens.
This tech-savvy generation, born in the late 1990s and early 2000s, leveraged social media to organize widespread protests against the controversial Finance Bill 2024.
This bill proposed punitive taxes and changes that would erode digital privacy laws.
Known for their digital prowess and bold personalities, they used platforms like Tiktok, X, and Instagram to rally masses, share information, and amplify their voices against economic injustices. On June 18, 2024, Gen Z mobilized one of the most significant protests in Kenya’s history.
This leaderless movement marked a shift from traditional politics. It wasn’t driven by parties or tribal alliances but by issues affecting everyday lives, such as rising living costs and invasive digital privacy laws. Their bold approach drew widespread admiration for their confidence and resolve to stand up for their rights.
The protests united young professionals, students, and entrepreneurs across socio-economic divides. While civil society organizations were noticeably absent, Gen Z filled the void, proving their ability to lead change. Despite facing police brutality, including the tragic loss of lives, they demonstrated resilience.
Businesses, mosques, and community spaces stepped up to support them, offering shelter and aid during the protests. Online, their efforts were backed by crowdfunding campaigns, raising millions for affected families. This movement highlighted Gen Z’s unique strength, combining digital tools with traditional grassroots activism.
They showed that protests could be organized swiftly and effectively online while retaining a human touch on the ground. In doing so, they sent a clear message to Kenya’s leaders that this generation is ready to challenge the status quo.
As the dust settles, Kenya’s Gen Z has proven that they are more than just influencers or digital creators. They are changemakers, uniting their nation with the power of technology and their unwavering spirit. The revolution is not only hashtagged but it’s shaping the country’s future, one protest at a time.
