The 2024 U.S. election is seeing one of the sharpest gender divides in recent history.

Donald Trump is leading comfortably among male voters while Kamala Harris holds a significant lead among women.

The stakes for women have reached a critical level, and both candidates are pulling out all the stops to sway key voter groups.

A unique, grassroots campaign has gained traction in recent weeks, sparking interest and spreading quietly across social media.

Post-it notes bearing messages of support for Harris have been found in unexpected places: restroom stalls, diaper bags, and even on tampon boxes.

“Woman to woman,” the notes begin, urging readers to cast a vote for Harris with the reassurance that no one can see them at the polls.

The campaign appears to target women in Republican-leaning areas.

Many of them might hesitate to vote against Trump due to concerns about reprisal or family pressures.

This form of “micro-targeting,” as some call it, is a strategic move to reach women who might be undecided or quietly inclined toward Harris but wary of publicizing their stance.

“Margins are razor-thin,” explained political scientist Ellen Kountz.

Emphasizing that just a point or two could tip the scale in such a tight race.

Harris holds a firm lead among women, particularly younger women under 40.

While Trump continues to hold sway with male voters.

This deepening divide is most pronounced among young voters, as many young women gravitate toward more progressive values while their male peers increasingly lean conservative.

Analysts suggest this split is influenced by economic concerns, social movements like #MeToo, and the impact of Roe v. Wade’s reversal in 2022.

Gender gap

Former Republican congresswoman Liz Cheney has also joined the effort.

Travelling alongside Harris and speaking directly to conservative women about voting their conscience.

Early voting shows women participating at higher rates than men, with a 10-point lead in early turnout among female voters in key states.

While Harris presents a fresh take on gender and leadership, Trump continues to lean into traditional masculinity.

Promising protection and stability.

Each candidate’s vision of gender and values could prove pivotal.

With Harris’s success largely resting on a turnout wave among women.

If she prevails, it will likely be because women carried her to victory.