We are in an era where online platforms have become the primary means of communication. In Kipcherere, Baringo County, an assistant chief is using TikTok to drive change.
Felix Chesire, the Kipcherere Sub-Location Assistant Chief, has earned the nickname “TikTok Chief” for addressing social vices through comedy.
Instead of traditional barazas, Chesire uses the platform to educate youth on the dangers of illicit brews and drug abuse.
His content blends humor with important messages, making it easier to reach young audiences.
Comedy as a tool for awareness
Chesire, alongside two young men, Vincent Chesang and Caleb Kiplagat, run a TikTok account called Soi Comedy. Their skits tackle drug addiction and other community issues, attracting over 55,000 followers.
“We are educating the youth about drugs, and they are changing,” Chesire said. He added that their efforts also empower women in the community.
Chesang admitted that many young people initially ignored the chief’s warnings. “For a long time, we didn’t listen. But he showed us the consequences, and we changed,” he said.
Reaching a younger generation
Many young people avoid traditional community meetings, making social media a powerful alternative. Chesire realized that TikTok could bridge the gap, reaching those who wouldn’t attend barazas.
“At first, people doubted the approach,” Chesire shared. “But then, during a council meeting, someone referenced one of our skits, proving they were paying attention.”
Impact beyond youth
The chief’s efforts have also influenced women in the community. Alice Boiwo, a resident, said the awareness campaigns helped women form groups and access loans.
With digital platforms reshaping engagement, Chesire’s innovative approach proves that social media can be a tool for education and change. His comedy-driven activism is transforming lives and inspiring other leaders to embrace new ways of communication.
