Chart-topping K-Pop sensation NewJeans has declared its intention to leave its agency, Ador, citing allegations of “mistreatment” and “manipulation.”
The announcement was made during a late-night press conference on Thursday, where the group revealed they had filed a legal notice to terminate their contract.
Ador, a subsidiary of Hybe, maintains that the contract remains valid and has denied breaching its terms. The agency expressed regret over the press conference, stating, “A unilateral claim that trust has been broken does not constitute valid grounds for termination.”
The group’s member Hanni accused Ador of workplace harassment and claimed the agency failed to protect NewJeans and their staff. “This is not the type of work ethic we respect,” she said, adding that the group experienced “deliberate miscommunications and manipulation.”
The conflict is tied to a broader dispute involving former NewJeans producer Min Hee-Jin and Hybe chairman Bang Si-hyuk. Min left Ador in August following allegations that she planned to split the group from Hybe, which she has denied. NewJeans expressed interest in reuniting with Min, who they credit for their success.
The group also alleged bullying by executives at Hybe subsidiary Belift Lab and demanded an apology, as well as Min’s reinstatement. Despite these issues, the group assured fans they would fulfill their obligations but warned they might lose the right to perform under the NewJeans name if the contract is terminated.
According to South Korean news agency Yonhap, Ador has made multiple unsuccessful attempts to meet with the group to resolve the matter. The legal battle is likely to head to court, with the potential for hefty financial penalties if the contract is found to be breached.
NewJeans, which debuted in 2022, has risen to global fame with hits like Super Shy and OMG. The group was the eighth biggest-selling act worldwide in 2023 and a nominee for Best Group at this year’s MTV Awards.
According to Forbes Magazine, Hybe’s shares have slumped after the news.
Hybe’s shares, Forbes says, opened in the red on Friday and were down around 4.1% to $140.02 (KRW 195,200) in afternoon trading.
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