Kenya Tourism Board (KTB) Chief Executive Officer June Chepkemei has been recognized as one of Africa’s 50 Most Influential CEOs for 2025. The prestigious accolade, awarded annually by Africapitol Ventures, honors top-performing executives who are driving transformation across the continent.

The listing acknowledges leaders from diverse sectors, including business, politics and culture, based on their professional achievements and impact. Chepkemei, who has led KTB for less than a year, has already made significant strides in elevating Kenya’s tourism sector through innovative strategies and partnerships.

Under her leadership, KTB has successfully launched groundbreaking marketing campaigns to attract new international visitors while strengthening Kenya’s appeal in traditional markets. Notably, the “Ziara Kenya: One Diaspora, One Tourist” campaign has encouraged Kenyans living abroad to promote their homeland as a top travel destination. Additionally, her focus on adventure tourism led to the formation of the Kenya Adventure Tourism Product Club, which collaborates with experience providers to showcase Kenya’s outdoor offerings on a global scale.

Chepkemei expressed her gratitude for the recognition, stating, “It is an honor to be named among Africa’s most influential CEOs. This award reflects the hard work of our team at KTB in positioning Kenya as a leading tourism destination.” She reaffirmed her commitment to fostering collaboration among stakeholders to further develop the industry and create opportunities for local communities.

Before joining KTB, Chepkemei served as Managing Director at the Kenya Investment Authority and held key marketing and communication roles at Konza Technopolis Development Authority and Safaricom Ltd. She holds a Master’s degree in Communication Studies from Moi University and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, UK. Currently pursuing a Ph.D. in Information Science, she is also an active member of the Public Relations Society of Kenya.

Chepkemei’s latest honor adds to an already impressive list of accolades, including Top 25 Women in Digital 2021 and Top 40 Under 40 Women in Kenya 2023. With her visionary leadership, Kenya’s tourism sector is poised for remarkable growth on the global stage.