Meta is reportedly considering introducing a subscription-based model for its European users on Instagram, costing nearly KSh 2,079 a month.

This ad-free option would be available to those who do not allow Meta to use their personal data for targeted advertisement.

The move comes in response to stringent privacy regulations within the European Union.

These regulations mandate user consent for displaying targeted advertisements, potentially impacting Meta’s advertising revenue.

A month later the social media giant has proposed prices on which it would be able to charge after expressing its desire to charge for a subscription.

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Update on the proposed subscription

Under this proposal, mobile users would pay around $14 (KSh 2,079) per month, while desktop users could be charged as much as $17 (KSh 2,525).
Meta, formerly Facebook, has engaged in discussions with the digital competition regulator.

Reportedly they have engaged stakeholders in Brussels, privacy authorities in Ireland, and other EU privacy regulators.

In addition, the plan is tentatively named “subscription no ads” or SNA. The company aims to roll out this subscription model in the coming months.

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However, the response from regulators remains uncertain, with questions about whether Meta’s proposal adequately addresses privacy concerns.

Regulators may push the company to offer more affordable alternatives for its European users.

A company spokesperson emphasized the company’s commitment to free services supported by personalized ads.

Nevertheless, the spokesperson acknowledged the need to comply with evolving regulatory requirements.

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Meta’s statement

However, the spokesperson did not provide further details on how the company would adjust and adapt to newly regulated terrain.

It’s worth noting that the European privacy rules do not extend to the United States.

Therefore, this makes it unlikely for the company to introduce the SNA option in the United States.

However, earlier in February, Meta CEO Mark Zuckerberg announced a paid verification subscription service called “Meta Verified.”

“Meta Verified” will be available for $11.99 (KSh 1,781) per month on the web and $14.99 (KSh 2,226) per month on iOS.

The offer allows users on Meta’s Instagram and Facebook platforms to submit their government ID for a blue verification badge.

Consequently, CEO Zuckerberg lauded the move as one to enhance “authenticity and security” across these platforms.

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