The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) is warning social and digital media influencers as well as content creators against what they say is “glorifying drug use” by posting content that promotes the use of drugs and substances.

The authority has noted with concern the increasing trend from social media influencers, ruing that such content, often directed at young audiences, poses a significant threat to the fight against alcohol and drug abuse. NACADA also says that this trend is undermining the efforts to protect vulnerable groups, especially children, from these harmful influences.

“NACADA implore upon influencers and content creators against using their platforms to normalize or glorify drug use. The Authority reminds the public that promoting drugs and substance use through social media is not only irresponsible but is also a violation of the law,” NACADA CEO Dr. Anthony Omerikwa says in a statement.

Under Kenya’s Alcoholic Drinks Control Act, 2010 (ADCA) and the Narcotic Drugs and Psychotropic Substances Control Act, 1994, promoting, advertising, or encouraging drug use is illegal and punishable by law.

NACADA is encouraging parents and guardians to closely monitor the content their children are exposed to online, particularly on social media platforms, “which often lack adequate safeguards.”

“Parents should exercise control by enabling parental control settings, educating children about the dangers of drug use, and reporting any harmful content to relevant authorities,” Dr Omerikwa says. “Social media platforms and digital content creators have a responsibility to uphold ethical standards and promote healthy behaviours among their audiences. For any inquiries or to report content promoting substance abuse, please contact NACADA through our free helpline at 1192.”