Parents are concerned about the potential dissemination of disturbing hostage videos by Hamas militants, in schools in Israel.
The UK and the US are urging parents to take action.
The fear is that these harrowing videos, depicting hostages begging for their lives, will circulate on social media platforms, causing distress among children.
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The association emphasized the importance of shielding children from such distressing content.
Similarly it highlighted the challenge of effectively containing such graphic material on social media.
Hamas has issued warnings of broadcasting hostage murders on social media if Israel proceeds to target individuals in Gaza without prior notice.
There are additional worries that terrorists might exploit social media algorithms to specifically target these videos to followers of Jewish or Israeli influencers.
Aiming to wage psychological warfare.
During a recent onslaught, armed Hamas militants breached the heavily fortified Israeli border.
Taking around 150 hostages, including Israeli army officers, back to Gaza.
The surprise attack resulted in at least 1,200 casualties, according to the Israel Defense Forces, and left thousands injured.
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The conflict has also triggered a wave of misinformation on social media platforms.
Efforts are being made by some schools in the US and the UK to combat this by urging parents not to share related videos or photos.
Further even suggesting the deletion of social media apps during this time.
Misinformation thriving
The European Union demands for swift action from tech giants like Meta.
Emphasizing the urgent need to address this crisis effectively.
As the conflict persists, vigilance in managing and moderating digital content becomes paramount to safeguard vulnerable individuals.
Particularly children, from distressing and misleading information.