In Riyadh, Saudi Arabia, preparations are underway to inaugurate the capital’s first alcohol store.
It is targeting exclusively non-Muslim diplomats.
Marking a pivotal step in the country’s bid to embrace tourism and business.
Despite the Islamic prohibition on alcohol consumption.
The move aligns with the broader Vision 2030, aimed at diversifying the economy beyond oil.
Situated in the Diplomatic Quarter, the store will strictly cater to non-Muslims, according to an official document.
It remains unclear whether the store will grant access to other non-Muslim expatriates.
The store is poised to open its doors in the coming weeks, as per an insider source.
Ranging from lashes and fines to deportation and imprisonment.
Recent reforms have seen a shift toward substituting whipping with jail sentences.
Until now, alcohol has only been accessible through diplomatic channels or the black market.
Acknowledging reports from state-controlled media, the government, through its Center of International Communication (CIC), confirmed new restrictions on alcohol imports within diplomatic consignments.
The CIC clarified that these regulations aim to combat the illicit trade of alcohol goods and assure non-Muslim diplomats have limited access to these products.
Saudi Arabia strict alcohol rules
Despite the absence of direct commentary on the upcoming alcohol store, the CIC’s statement emphasized adherence to international diplomatic conventions.
Saudi Arabia traditionally closed off, has witnessed a gradual relaxation of strict social codes in recent years.
Including the segregation of genders and mandatory all-covering black robes for women.
Prince Mohammed’s consolidation of power has accompanied broader societal changes, permitting non-religious tourism, concerts, and women driving.
Concurrently, dissent and political opposition have faced a crackdown.
Vision 2030 encompasses not only social reforms but also the development of local industries, logistics hubs, and a significant increase in job opportunities for Saudi nationals.
