The Kenya National Rugby Sevens team (Shujaa) has been officially recognized as Brand Ambassadors by the Ministry of Foreign and Diaspora Affairs. This prestigious honour was conferred during celebrations marking Kenya’s 60 years of diplomacy, highlighting the country’s enduring international relationships and cultural influence.
Shujaa: A Symbol of National Pride
Shujaa has long been celebrated as Kenya’s pride in the global rugby sevens arena. Known for their resilience and determination, the team recently made headlines by reclaiming their HSBC World Rugby Sevens Series status in under 500 days, following a brief relegation. Their inspiring comeback has garnered admiration and support from fans across the globe.
Shujaa’s Recent Achievements
At the Dubai 7s, the opening leg of the 2024/2025 HSBC World Rugby Sevens Series, Shujaa delivered a spirited performance, finishing 10th overall. They now turn their focus to the Cape Town 7s, where they are grouped in Pool B and are set to face Spain and Australia.
Recognition Ceremony
The award was received by Thomas Odundo, CEO of the Kenya Rugby Union (KRU), on behalf of the team. During the ceremony, Odundo expressed his gratitude, saying:
“This honor underscores the significant role Shujaa plays as ambassadors of Kenya, showcasing our country’s talent, resilience, and spirit on a global stage.”
This recognition highlights the team’s dual role—not only as sports icons but also as representatives of Kenya’s rich culture and diplomatic excellence.
Shujaa’s Symbolic Role in Diplomacy
The Ministry’s recognition places Shujaa at the forefront of Kenya’s cultural diplomacy efforts. The team exemplifies Kenya’s unyielding spirit, both on and off the pitch, serving as a global symbol of the nation’s talent, determination, and unity.
As Brand Ambassadors, Shujaa is set to further promote Kenya’s image internationally, reflecting the country’s rich heritage and commitment to excellence.
What’s Next for Shujaa?
The Kenya 7s team heads to Cape Town 7s, where they will battle it out against top teams in Pool B.Beyond sports, Shujaa will now play a pivotal role in Kenya’s diplomatic and cultural outreach globally.
ALSO READ: Dubai 7s: Shujaa finish 10th after losing to Uruguay in the finals
