Smirnoff Kenya is thrilled to announce the triumphant return of the electrifying Smirnoff Battle of the Beats Season 3, a DJ competition poised to champion progressive creativity, representation, and inclusivity in the DJing industry.
Building on the resounding successes of its predecessors, Season 3 promises to elevate the competition to new heights. Over the next six months, audiences will be treated to an extraordinary spectacle, with Smirnoff TM unveiling a national format that celebrates Kenya’s diverse musical heritage.
From the mystic Mountains to the serene Lakes, the vibrant Coast, bustling Nairobi, and the enigmatic Rift, DJs from every corner of this musical wonderland will converge to vie for the illustrious title of the undisputed Smirnoff Battle of the Beat (SBOB) Season 3 champion.
Prepare to groove to the tunes of Kenya’s most eminent spin maestros, who will also serve as official judges: DJ Grauchi, DJ Malaika, and DJ Karowski. Their seasoned expertise ensures that this competition remains the ultimate proving ground for the country’s top DJs.
This competition seamlessly aligns with Smirnoff TM’s We Do We campaign, a vibrant global initiative celebrating unity. It’s a symphony of diverse people, ingredients, and flavors coming together to create something extraordinary.
Smirnoff believes that we’re stronger together, and this campaign, infused with fresh, colorful energy, represents a significant platform shift.
At the competition’s grand launch event, East Africa Breweries Marketing and Innovation Director Anne Joy Michira expressed how SBOB perfectly aligns with Smirnoff’s commitment to ignite the collective spirit.
She emphasized the importance of unity and inclusivity in a world that often focuses on individuality. SBOB empowers youth to showcase their talents and gain recognition from industry titans, nurturing a new generation of DJs.
Smirnoff Kenya Brand Manager Brigid Wambua invited aspiring DJs to share their electrifying 2-3-minute DJing performances on Instagram or Facebook, tagging @smirnoffke and using the hashtags #WeDoWe and #SBOB.
Here’s a glimpse of the competition’s spectacular journey:
The Auditions: Pulse-pounding auditions will take center stage across the Mountain, Lake, Coast, Nairobi, and Rift regions, beginning in Thika.
The Top 20: A meticulous selection process will identify the elite Top 20 DJs from video submissions.
The Thika Showdown: The Top 20 DJs will face off at the Unleash Your Edge Fiesta event in Thika, where the Top 12 will be chosen.
Battle Royale on “IWAKE”: The Top 12 DJs will captivate audiences on the KTN entertainment sensation show “IWAKE,” with viewers participating in a dramatic voting process to determine the winners.
Each region will have its electrifying journey, culminating in an epic showdown of the five regional champions. The Kenyan champion will be crowned after this unforgettable clash.
Prizes abound for the winners, including 2TB flash disks, headphones, DJ decks, laptops, and more.
Get ready for a battle of beats that celebrates unity, authenticity, and victory. Smirnoff Battle of the Beats Season 3 is here to ignite your soul with the power of music and the magic of unity.
Stay tuned for an unforgettable journey through Kenya’s musical landscape as the DJ’s promise to deliver a high punching and chest thumping performance that will keep music lovers dancing to their feet and blow their minds off.
