FIFA confirms ban on sale of alcohol at Qatar World Cup stadiums
- The decision will further irk a majority of fans who have had to live with other restrictions, including public display of affection among fans as well as anti-LGBTQ policies in Qatar.
In what comes as an abrupt about turn, Qatari officials have decided to ban the sale of alcoholic drinks to fans at stadiums during the 2022 FIFA World Cup.
The decision comes just two days before the start of the month-long tournament, which is being held for the first time in a conservative Muslim nation where the sale of alcohol is tightly controlled.
The tournament's owners FIFA confirmed the decision on Friday, November 18 afternoon.
“Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters," a statement from FIFA reads.
In what comes out as if world's governing body not having full control of its own tournament, the decision will now complicate FIFA’s $75 million (KSh9.15 billion) sponsorship agreement with Budweiser.
The decision will further irk a majority of fans who have had to live with other restrictions, including public display of affection among fans as well as anti-LGBTQ policies in Qatar.
"There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums. Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans," adds FIFA.
FIFA has since appreciated AB InBev’s understanding and continuous support to "our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022."
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