In a society where marriage was once considered a key milestone for women, a new study has revealed that 67% of highly educated and career-oriented women in Nairobi do not consider marriage a priority.

The research by Mwelekeo Insights highlights a shifting societal trend where personal and professional growth takes precedence over traditional marital expectations.

Education, employment influence priorities

The findings indicate that education and employment status play a crucial role in shaping women’s views on marriage.

Women with higher education levels and stable careers are more likely to deprioritise marriage, focusing instead on personal development, career growth, and financial independence.

Conversely, the study shows that 33% of women with lower education levels are more inclined to prioritise marriage.

This suggests that societal and economic factors heavily influence one’s outlook on relationships and long-term commitments.

A shift from traditional expectations

In the past, marriage was often viewed as a milestone of success for women in Kenya. However, as more women pursue higher education and professional careers, priorities have shifted.

Many now choose to delay marriage or opt out entirely, preferring financial stability and personal fulfillment over societal pressures.

Why educated women deprioritise marriage

Several reasons contribute to this trend:
1. Career Focus – Many women are investing in their professional growth and achieving financial security before considering marriage.

2. Personal Independence – The ability to live independently and make personal choices without relying on a spouse has become a key motivator.

3. Changing Social Norms – Modern society is becoming more accepting of singlehood, reducing the pressure on women to marry young.

4. Financial Stability – Economic challenges have made marriage and raising a family a costly affair, leading some women to delay the decision.

What this means for the future

The study reflects a broader cultural transformation in Nairobi and Kenya at large. With more women prioritising education and careers, traditional gender roles in marriage and family life may continue to evolve.

As these societal shifts continue, it remains to be seen how they will shape future relationships, family structures, and marriage rates in Kenya.

The study engaged with women between the age of 18 and 30 in Nairobi on their perspectives on marriage.