As Kenya’s job market remains unpredictable, young people are turning to side hustles to make ends meet.
What starts as a small passion project often grows into a full-fledged business, with some young entrepreneurs even earning national recognition.
From side hustle to startup success
Many Kenyan youths are embracing the gig economy, selling thrifted clothes, sneakers, handmade crafts, or offering digital services like graphic design and social media management.
Platforms like Instagram, TikTok, and WhatsApp have become their storefronts, helping them reach thousands of customers without the need for a physical shop.
One such entrepreneur is Brian Kimani, 24, who started selling customized sneakers from his dorm room.
Today, his brand is stocked in several stores in Nairobi, and he recently won an award at the Top 35 Under 35 Awards for his innovation in fashion.
“I started with just five pairs, which I hand-painted myself. Social media helped me gain a following, and now I supply over 100 pairs a month,” he shares.
Ways young Kenyans can earn through startups
If you’re looking to start a side hustle and earn money, here are some profitable activities you can explore:
1. Thrift Business – Buy and resell second-hand clothes, shoes, or accessories online.
2. Graphic Design & Digital Marketing – Offer branding services for small businesses.
3. Sneaker Reselling – Customize or import trendy sneakers for resale.
4. Event Planning – Organize birthday parties, corporate events, or weddings.
5. Photography & Videography – Capture moments and sell professional shoots.
6. Handmade Crafts – Sell jewelry, bags, or home décor items.
7. Agribusiness – Grow and sell vegetables, fruits, or poultry products.
8. Content Creation – Earn from YouTube, TikTok, or blogging.
9. Online Tutoring – Teach academic subjects or digital skills.
10. Cake & Pastry Business – Bake and sell cakes for birthdays and weddings.
Recognition Through Awards and Grants
Kenyan youth-led businesses are increasingly being recognized in national and international competitions.
Programs like the Top 35 Under 35 Awards, Hustle Fund Kenya, and the Tony Elumelu Foundation Grant celebrate young innovators making an impact.
Last year, Mary Atieno, a 22-year-old university student, won Ksh500,000 from a startup competition for her eco-friendly packaging business.
“I used to recycle paper and make handmade gift bags for extra cash. Winning the grant helped me scale up, and now I employ five people,” she says.
The Role of Digital Marketing
Unlike previous generations, Gen Z entrepreneurs are leveraging social media for brand visibility.
TikTok and Instagram Reels have become key tools for marketing, with viral videos often translating into sales.
“One viral post can change everything,” says Faith Wanjiru, who runs a thrift fashion store. “I made Ksh50,000 in one day after a video of my clothes went viral.”
The Future of Youth Entrepreneurship
With limited formal jobs, more young Kenyans are embracing entrepreneurship.
Through digital innovation and persistence, side hustles are transforming into sustainable businesses, proving that passion and creativity can be a game-changer.
