Adidas says dropping Kanye West could cost it more than KSh160B in sales
Adidas shares slumped as much as 12.6% on Friday after the sportswear maker warned it could plunge to a loss this year for the first time in three decades, in the latest downgrade triggered by its split from Kanye West. Inventory of the ra
Kanye West -or 'Ye' loses billionaire status as Adidas cuts ties
Adidas AG terminated its partnership with rapper and fashion designer Ye on Tuesday after he made a series of antisemitic remarks, a move that knocked the musician off the Forbes list of the world's billionaires.
Is it worse than racism? Adidas under siege for dropping Kurt Zouma over cat video
German multibillion company that designs and manufactures shoes, clothing and accessories, Adidas , is on the receiving end after canceling Kurt Zouma's sponsorship deal.French defender, Zouma has received serious backlash since h
Adidas terminates sponsorship deal with cat-kicking Kurt Zouma
The viral video, filmed by Kurt Zouma's brother showed the West Ham defender dropping the cat and kicking it across the floor.
Ferdinand Omanyala feted as Athlete of the Year after signing multi-million sponsorship deal with Adidas
African 100m record holder Ferdinand Omanyala was named the 2021 Sportsman of the Year on Tuesday night at the Bukhungu Stadium in Kakamega.To say that Omanyala had a successful 2021 season would be an understatement. The sprinter
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