Toyota by CFAO has reaffirmed its commitment to Kenyan motorsport by pumping Ksh 33 million in the 2025 WRC Safari Rally, set to take place in Naivasha next month. 

This marks the fifth consecutive year that CFAO Mobility Kenya has supported the rally as the official transport partner, strengthening Toyota’s legacy in one of the most demanding and prestigious events in global motorsport.

The sponsorship includes the provision of one Toyota GR Hilux Pick-up that will be used as a double zero “00” route opener.

Further, Toyota will support the professional driver training for 10 of the Safari Rally safety caravan drivers, to enhance their road safety and defensive driving capabilities during the rally.

This advanced driver training programme is aligned to its commitment as Toyota to enhance road safety for all, during the rally and beyond. 

This year’s edition coincides with the 100th anniversary of Toyota Gazoo Racing’s participation in rallying. 

Over the past century, Toyota Gazoo Racing has cemented its legacy as a dominant force in motorsport, winning multiple world championships and consistently pushing the boundaries of automotive performance and endurance. The successive wins have proven Toyota’s superior engineering and resilience on Kenya’s toughest terrains.

Speaking during the cheque handover ceremony, CFAO Mobility Kenya Managing Director, Arvinder Reel, said: “We are incredibly proud to mark five years of continuous support for the WRC Safari Rally, a landmark event that showcases Kenya’s motorsport excellence to the world. 

“As we celebrate 100 years of Toyota Gazoo Racing in rallying, our investment reflects Toyota’s unwavering commitment to pushing the limits for better, delivering high-performance vehicles, and supporting the growth of rallying in Kenya.”

At the same time, this year’s rally will be powered by the #HiluxUnleashYourShujaa campaign, celebrating the toughness and reliability of the Toyota Hilux Pick-Up, a vehicle built to conquer any terrain.