Tusker OktobaFest 2023: Back with a bang!! Bigger and Better

The highly-anticipated Tusker OktobaFest is making a triumphant return, and this time, it’s on an epic scale, bigger and better than ever before.

It is stretching its vibrant celebration across East Africa: Kenya, Uganda, Tanzania, and South Sudan. In keeping with its rich tradition, OktobaFest promises an unparalleled homage to the diverse cultural tapestry that defines the region.

As East Africa’s grandest beer festival, the 2023 edition is committed to authentically celebrate the region’s distinctive cultural identity.

Catherine Twesigye (Tusker Brand Senior Manager), Joanne Lobby (EABL Head of Marketing, Beer), Anne-Joy Michira (EABL Director of Marketing & Innovation), Lennox Mwalea (Tusker Brand Marketing Manager) and Sarah Kiritu (Tusker brand Shopper Manager). Photo/Courtesy

It does so by showcasing its culinary delights, music, fashion, art, and gaming, with beer as the uniting factor.

Breaking new ground in East Africa, OktobaFest kicks off in Juba, South Sudan, on October 14th, embarking on a captivating journey across the region throughout the month.

The festival will play host to an array of talents from across East Africa, featuring stellar acts from Ndovu Kuu, Wakadinali, Wangeci, Mutoriah, and a line-up of top performers from Uganda, Tanzania, and South Sudan.

Scar Mkadinali of the Wakadinali rap trio on stage during the official launch of the 2023 Oktobafest, East African Edition. Photo/Courtesy

Beyond the jubilation, this year’s festival aims to make a positive impact across the region. It provides a unique opportunity for over 500 vendors, artists, and event partners to showcase their products and services, fostering growth and exposure.

Ann-Joy Michira, East African Breweries Limited’s Director of Marketing and Innovation, highlighted the festival’s commitment to supporting young vendors, entrepreneurs, and artists, nurturing creativity, and stimulating economic growth. This endeavor aligns with their sustainability strategy, Society 2030: Spirit of Progress.

Moreover, the 2023 edition is dedicated to promoting environmental sustainability, striving to become the region’s first sustainable festival.

Celebrated Tanzanian DJ Ally B on the decks during the official launch of the 2023 Oktobafest, East Africa Edition. Photo/Courtesy

Initiatives like waste management, recycling, and eco-friendly practices will reduce the festival’s carbon footprint, ensuring a responsible, top-tier experience for revelers.

Small-scale vendors are expected to reap significant benefits from the festival, with many poised for success.

Brian Kiriba, owner of Jaba Juice, expressed his excitement about the festival, emphasizing its positive impact on his business and its potential for even greater visibility.

Tusker beer, Kenya’s beloved beer an also the largest African beer brand in the Diageo group. Photo/Courtesy

OktobaFest 2023 stands as a testament to EABL’s continuous efforts to connect with its consumers through shared passions, reinforcing its commitment to creating value across all its offerings for sustained industry growth.

Join the Celebration

OktobaFest 2023 promises to be an extraordinary celebration of East African culture, inviting everyone to savor the region’s unique flavors, sounds, and traditions.

As it spans across Kenya, Uganda, Tanzania, and South Sudan, the festival extends an open invitation to join in celebrating the beauty of our shared heritage.

Don’t miss this incredible journey through the heart of East Africa at OktobaFest 2023. Stay updated with more details and festival updates on Tusker Beer and social media channels.

About OktobaFest EA: Impact Across All Touchpoints OktobaFest isn’t just about celebrating culture; it’s also about making a positive impact across all key touchpoints: Eager to leave an indelible mark on the hearts of our fans.

Beer: As the festival’s anchor brand, Tusker is committed to providing a premium and authentic beer experience that complements the celebration of East African culture.

Food, Fashion & Art: Supporting young vendors and artists, the festival provides a platform for emerging talents to showcase their creations and culinary skills, fostering entrepreneurship and creativity.

Music & Dance: The festival’s lineup features a diverse range of artists, promoting the region’s music and dance culture while giving artists a stage to shine.

Gaming: Enthusiasts can enjoy interactive gaming experiences that blend technology with tradition, offering a unique perspective on East African culture.