in this video we will cover the marketing mix element.We will look at the four P’s of marketing that is Product, Price, Place and promotion
Watch this video to discover the mix in each elements and in developing a marketing strategy.
a. Product mix: Brand, Style, colour, design, product line, package ,warranty and service b. Product mix: Pricing Strategy, Pricing policy, basic price, terms of credit, discounts, allowances c. Production mix: Personal selling, Advertising, publicity, sales promotion (Dealers and consumer Aids) d. Place mix: Distribution channels (Wholesaler, retailers, mercantile agents) and Physical distribution (Transport, warehousing and inventory )
Marketing strategy is the marketing mix focused on target market. This video is brought to you from Mount Kenya University school of business and Economics bring to you this video which is part of the BBM1202: PRINCIPLES OF MARKETING Curriculum.
This lesson is delivered to you by our lecturer Susan Nyokabi from Mount Kenya University school of business. .Visit www.sbe.mku.ac.ke to discover more about the school of business and Economics.
Related video: https://youtu.be/0aE7CTT_hRU : DBM1211: PRINCIPLES OF MARKETING