Kenyan artist Willy Paul has expressed gratitude to popular digital content creator Sheryl Gabriella for her role on his latest song, Kuu Kuu.

The song, which was released not so long ago, gained widespread attention after Gabriella created a series of TikTok videos using the track, sparking a trend that quickly spread across social media platforms.

In an Instagram post, Willy Paul acknowledged Sheryl Gabriella’s contribution, attributing the song’s meteoric rise in popularity to her creative efforts.

“From 4 million to 5 million organic views on youtube # kuukuu @sherylgabriella come see your work. Asante kwa roho yako safi mtoto wetu, currently the biggest song we have,” wrote Willy Paul.

The track, now trending across various streaming platforms, saw a surge in its streams and engagement after Gabriella’s videos featuring energetic dance moves and catchy clips went viral.

Fans quickly jumped on the trend, sharing their versions of the dance challenge, with the hashtag #KuuKuuChallenge garnering millions of views.

As a token of appreciation, Willy Paul went a step further by promising to fly Sheryl Gabriella to Dubai soon.

Next time, I’m flying out with you, we should perform this #kuukuu song together. One love my sister. Dubai Tonight we on,” he added.

Sheryl Gabriella, known for her vibrant and engaging content, responded with excitement, thanking the artist for recognizing her contribution.

“I have already packed,” Sheryl replied in a comment.

Both the artist’s fans and the digital creator’s fans have agreed that indeed Sheryl promoted the song, with some saying they new the song Kuukuu because of her.

Willy Paul’s public acknowledgment of Gabriella’s role in his song’s success underscores the growing influence of digital content creators in shaping music trends in Kenya.

As social media continues to dominate the entertainment industry, collaborations between musicians and influencers like Gabriella are becoming essential for boosting visibility and audience engagement.