Ye, formerly known as Kanye West, is once again making headlines for all the wrong reasons. Just days after his appearance at the Grammys alongside wife Bianca Censori, the rapper ignited a firestorm of controversy with a series of shocking social media posts and a controversial merchandise launch.

Ye’s explosive social media rant

Taking to his X (formerly Twitter) account, Ye posted a string of all-caps messages that many found deeply offensive. He openly praised Adolf Hitler, claimed to be a Nazi, and made anti-Semitic statements, sparking immediate public backlash.

The rant began with a post reading, “Free Puff,” a reference to Sean “Diddy” Combs, who is currently in a New York prison facing serious charges, including sexual assault, human trafficking, and racketeering.

Ye then escalated his remarks, posting statements like “I’m racist” and “I’m a Nazi,” followed by an attempt to justify his views by saying he aims to “normalize talking about Hitler.” The rapper went as far as describing Hitler as “so fresh.”

Controversial Yeezy Merchandise

Beyond his inflammatory posts, Ye launched a new line of products on his online store, Yeezy.com. The store, which had been wiped of its previous items, featured a shocking new collection—including swastika t-shirts and a hoodie identical to the one worn by singer Cassie when she was assaulted by Diddy.

This move triggered widespread condemnation, leading to swift action from major platforms. Shopify, the backend provider for Yeezy.com, shut down the site for violating its policies.

Industry fallout and professional consequences

The backlash didn’t stop there. The Anti-Defamation League (ADL) publicly condemned Ye’s remarks and merchandise, stating:

“The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanized his followers in the 20th century and continues to threaten and instil fear in those targeted by antisemitism and white supremacy.”

Adding to his woes, Ye’s talent agency dropped him following his outburst. His music agent, Daniel McCartney of 33 & West, severed ties immediately, taking to Instagram Stories to announce:

“Effective immediately, I’m no longer representing Ye (F/K/A Kanye West) due to his recent hateful and harmful remarks that myself nor 33 & West can stand for. Peace and love to all.”

What’s Next for Ye?

With mounting backlash, corporate distancing, and public condemnation, Ye finds himself in yet another controversy that could have lasting repercussions on his career and business ventures.